Uspon NBA igrača iz Evrope, poput Giannisa Antetokounmpoa, Luke Dončića i Nikole Jokića, doveo je do značajnog rasta gledanosti na glavnim tržištima u Evropi tokom tekuće sezone, saopštili su ove nedelje zvaničnici Lige.
„Zaista smo zadovoljni zbog onoga što vidimo u Evropi“, rekao je za Reuters Matt Brabants, prvi potpredsednik za distribuciju globalnih sadržaja i medije u NBA. „Videti opšti porast gledanosti i prodaje League Passa na svim tržištima, posebno velikim, kao što su Španija, Italija i Ujedinjeno kraljevstvo (Velika Britanija i Severna Irska), zaista govori o „dobrom zdravlju“ košarke.“
Fascinacija igračima kao što su dvostruki MVP Lige , „Greek Freak“ Antetokounmpo, odlični strelac, Slovenac Dončić, i senzacija iz Srbije, Nikola Jokić, doveli su do povećanja gledanosti u Ujedinjenom Kraljevstvu (+ 72%), Italiji (+ 32%) i Španiji (+ 17%) , dodao je Brabants.
Izvanredni napredak i sjajne partije prve zvezde Denvera Nuggetsa, srpskog reprezentativca Nikole Jokića, koji je ove sezone nesumnjivo prvi kandidat za najboljeg centra Lige, rezultirali su povećanjem gledanosti NBA u Srbiji od čak 200%!
Gledajući unapred , NBA očekuje dalji rast gledanosti širom sveta kada se najbolji igrači Lige budu takmičili za svoje zemlje na Olimpijskim igrama u Tokiju ovog leta.
European talent powers overseas ratings boom
Rory Carroll, Reuters
Feb. 19, 2021
The rise of European NBA players like Giannis Antetokounmpo, Luka Doncic and Nikola Jokic has led to significant viewership growth in major markets on the continent this season, league officials said this week.
The growth in Europe is being fueled by a 15% increase in NBA League Pass subscriptions internationally, which makes games available to fans in more than 200 countries. A multi-year partnership with smart TV platform VIDAA has also boosted viewership.
The increase has helped offset the loss of viewers in China after the government banned the showing of games on state-run CCTV in response to Houston Rockets General Manager Daryl Morey tweeting his support for Hong Kong’s pro-democracy demonstrators in October 2019.
„We’re really excited about what we’re seeing in Europe,“ Matt Brabants, the NBA’s senior vice president of global content and media distribution, told Reuters.
„To see an across the board increase in viewership and League Pass consumption in all markets and in major markets such as Spain, Italy and the U.K. really speaks to the health of the game.“
Fascination with players like two-time league MVP and „Greek Freak“ Antetokounmpo, sharpshooting Slovenian Doncic and Serbian sensation Jokic have led to viewership increases in United Kingdom (+72%), Italy (+32%) and Spain (+17%), Brabants said.
Denver Nugget’s center Jokic’s development into one of the league’s best big men has driven a 200% jump in viewership in his home country.
The increases are also boosted by the league starting select games earlier in the United States to accommodate fans in Europe, Brabants said.
„Last year in particular we really started to see the initiative bear fruit when we saw a 23% increase year-over-year in viewership associated with those primetime games on Saturday and Sunday,“ he said.
Going forward, the NBA expects to see further boost in international viewership when the league’s best players compete at the Tokyo Olympics this summer.
„The Olympics always create interest, there’s no doubt about it,“ Brabants said.
„We’ve seen that from previous experience with the Olympics that there’s keen interest in seeing those players competing for their home countries.“
